strategy
+1
Sep 9, 2025
•
7 min read
What happens when you have 1,438 active campaigns in your Google Ads account?
Why fragmentation only does your OCD a favor, not your bidding algorithm.
strategy
+2
Aug 11, 2025
•
6 min read
Please don't say "ad fatigue"
It's not. Don't let marketers fool you with that cop out.
AI
+2
Aug 1, 2025
•
6 min read
What I'm Reading, Saving, and Rethinking - August 1st, 2025
Practical marketing insights from the trenches: summarized, questioned, and ready for action.
brand
+2
Jul 25, 2025
•
6 min read
What I'm Reading, Saving, and Rethinking - July 25th, 2025
Practical marketing insights from the trenches: summarized, questioned, and ready for action.
strategy
+1
Jul 21, 2025
•
7 min read
Why being puttylike is killing your execution
Tales from the multipotentialite past
AI
+1
Jul 18, 2025
•
6 min read
What I'm Reading, Saving, and Rethinking - July 18th, 2025
Practical marketing insights from the trenches: summarized, questioned, and ready for action.
strategy
+1
Jul 16, 2025
•
2 min read
Marketing in a Box is now (also) a subreddit
Introducing r/marketinginabox: a lightweight Reddit community to deconstruct what's working and troubleshoot what's not.
strategy
+1
Jul 11, 2025
•
6 min read
What I'm Reading, Saving, and Rethinking - July 11th, 2025
Practical marketing insights from the trenches: summarized, questioned, and ready for action.