marketing strategy

marketing strategy

+1

Everyone has a plan until they get punched in the mouth.

Oct 7, 2025

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5 min read

Everyone has a plan until they get punched in the mouth.

What do you do then?

marketing strategy

+1

Diversify the marketing mix, they said

Sep 23, 2025

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8 min read

Diversify the marketing mix, they said

When you look for that second channel to work as magically as the first.

marketing strategy

+1

Wrong answer to the right problem

Aug 28, 2025

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7 min read

Wrong answer to the right problem

Segment #04: Diversification without a theory is not strategy

marketing strategy

+2

This isn't a marketing problem...but maybe it is

Jul 28, 2025

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7 min read

This isn't a marketing problem...but maybe it is

Let's just try TikTok. That'll work.

marketing strategy

+1

You’re selling features, not outcomes

Jun 23, 2025

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5 min read

You’re selling features, not outcomes

How most startups burn money not because of bad marketing, but because of bad messaging.

marketing strategy

+1

We Built It. Now Just Make People Buy It.

Jun 16, 2025

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6 min read

We Built It. Now Just Make People Buy It.

You’re not bad at marketing. You just believe the wrong things about it.

marketing strategy

+3

Congrats, you launched! WTF do you do next?

Mar 26, 2025

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9 min read

Congrats, you launched! WTF do you do next?

Clarify Your Message, Connect With Customers