marketing strategy

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You’re selling features, not outcomes

You’re selling features, not outcomes

How most startups burn money not because of bad marketing, but because of bad messaging.

Adam Lasky
Adam Lasky
We Built It. Now Just Make People Buy It.

We Built It. Now Just Make People Buy It.

You’re not bad at marketing. You just believe the wrong things about it.

Adam Lasky
Adam Lasky
Congrats, you launched! WTF do you do next?

Congrats, you launched! WTF do you do next?

Clarify Your Message, Connect With Customers

Adam Lasky
Adam Lasky