If I had this system back then, I would’ve saved $528k in wasted spend.

Good morning. In this edition:

⚡ The most leveraged growth loop I’ve ever used
🔥 Why I stopped chasing tactics and built a system
💥 3 growth wins that came from operational clarity
🧠 The system I’m opening up on June 2

⚡ The Most Leveraged Growth Loop I’ve Ever Used

Most growth loops are theoretical. I love theory. But theory doesn’t pay the bills. So I figured I’d turn theory into a machine. A system that could:

• Spot constraints faster than my brain could

• Ship tests without falling into tactical debt

• And actually compound learnings, not just performance

Here’s how it works:

Deconstruct – Strip the problem to its atomic truth.
Diagnose – Map the system. Find the constraint.
Design – Build the minimum viable experiment.
Deploy – Log what happened. Systematize the win.

We used this loop to relaunch Google Ads at TeachMeTo after CPA ballooned past $200.
The old playbook? Test more keywords. Test more radii. Blame seasonality. Blame the Google bidding algorithm.

The new one?

Deconstructed the retention curve.
Diagnosed the drop off at milestone 1.
Designed a conversion-focused landing page experiment.
Deployed with real tracking and tagged learnings.

Result: 🔥 2.3x higher conversion. CAC dropped under $90.

🔥 Why I Stopped Chasing Tactics and Built a System

Tactics work until they don’t. A few years ago, everyone was going gangbusters with lookalike audiences on Facebook. Take a list of buyers, upload it, generate a 1% LAL, and boom…5x ROAS without breaking a sweat.

It worked. Until it didn’t.

The iOS 14 update dropped. Signal loss hit. Performance collapsed. The tactic was dead. You’re left guessing, rebuilding, and repeating the same broken play.

Growth at most startups looks like this:

• A new channel sparks excitement

• It works for a few weeks

• Performance slips

• The team panics, shifts focus, and starts over

I built the Growth OS because I was tired of watching good teams get wrecked by poor structure.

💥 3 Growth Wins That Came from Operational Clarity

These didn’t come from a hack. They came from a playbook.

1. Landing Page Experiments → +2.3x CVR
   One insight from the Learning Database led to a redesigned page. Simple fix. Big payoff.

2. Weighted Radius Bidding → +20% Conversion Volume
   Instead of testing new channels, we made an old one more efficient by bidding near venues that performed best.

3. Milestone-Based Retention → 43% Week 4 Retention
   We stopped emailing churned users and started activating first-time users with 3-click onboarding flows. The difference? Compounding.

🧠 The System I’m Opening Up on June 2

It’s called The Growth Marketing OS. It includes:

✅ The 4-Hour Growth Loop

✅ The LIFT Execution Engine

✅ Full Google & Meta ad blueprints

✅ Growth rituals, planning templates, learning database

✅ Creative testing systems, GACCS briefs, and more

If you’ve ever wanted to run growth like an engineer instead of a growth-hacker-with-a-whiteboard, this is it.

I’ll only be opening it to subscribers first. No viral launch, no webinar, no guru-funnel. Just a system you can plug and play.

→ June 2. Mark it.

This newsletter is for you. What marketing challenges are you facing in your startup journey? Reply directly to this email with your questions or topics you'd like to see covered in future issues.

Until next week,

Adam

P.S. Found this helpful? Forward it to another founder who might benefit—we're all in this together.